DEFRA’s climate propaganda spending up 1650%

Readers in the UK will be familiar with the government’s ACT ON CO2 ‘Change how the story ends’ advertising campaign.  It featured a father reading his daughter a bedtime story in which bunnies were tearful about global warming and mass floods caused puppies and kittens to drown.

The reason for the sinister propaganda ACT ON CO2 explains is ‘It’s our children who’ll suffer if we don’t reduce CO2 emissions’.  So it may be of interest that quietly slipping through the House of Commons on Thursday was a written answer to this question from Grant Shapps MP:

To ask the Secretary of State for Environment, Food and Rural Affairs for what advertising campaigns his Department has been responsible in each of the last three years; which such campaigns have (a) commenced and (b) continued in 2009-10 to date; and what the total cost of each such campaign has been.

The answer from Dan Norris MP, ,told how many of our tax pounds were devoted to this and other ACT ON CO2 campaigns:

Since the beginning of the current financial year DEFRA has spent around £2 million on campaign advertising. This was primarily on campaigns for conservation volunteering, water saving, waste and resource efficiency. A further £23,841 was spent on advertising vacancies within the same time period.

But that’s only part of the story.  As more and more of the ‘evidence’ supporting the global warming narrative that human CO2 emissions are heating the planet has been called into question, spending on the ACT ON CO2 campaign has actually increased by more than 1650%.  With the economy imploding, unemployment rising and tax revenues plummeting, the government not only kept its propaganda effort running, it channelled more of our money into it.  Got to justify the big business carbon trading bonanza somehow I suppose…

The tables below show the breakdown of DEFRA advertising spend and how it has doubled between 2007-08 and 2008-09, with the huge jump in money devoted to ACT ON CO2:

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2 Responses to “DEFRA’s climate propaganda spending up 1650%”


  1. 1 jameshigham 07/02/2010 at 3:09 pm

    DEFRA has much to answer for, especially in other areas. For a start, Mulgan is associated with it and what that man hasn’t done against freedom isn’t worth writing down.


  1. 1 UN salivating over greed and power! « TWAWKI Trackback on 09/02/2010 at 12:03 am
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