ASA rejects complaints about alarmist CO2 advert

If you live in the UK you will probably be familiar with the Act on CO2 ‘Bedtime Story’ advertising campaign that featured a father reading his daughter a story in which bunnies were tearful about global warming and mass floods caused puppies and kittens to drown.

Nearly 1000 complaints were received by the Advertising Standards Agency (ASA) and its final adjudication on the matter has been written.  The adjudication can be viewed at The Guardian although it has been hidden on scribd by the person who uploaded it to the internet (hat tip: An Englishman’s Castle).

Only one of the ten different groups of complaints has been upheld, a trivial matter that does nothing to prevent this propaganda continuing to be broadcast.  The ASA has refused to uphold the other complaints because it has accepted as fact everything the Department of Energy and Climate Change (DECC) said in the response it submitted.

But the real issue here is that DECC – and by definition the government – has relied squarely on information from the discredited Intergovernmental Panel on Climate Change (IPCC) to justify the alarmist, exaggerated and plain misleading claims made in the advert.  The most important part of the DECC response that is likely to have swung the ASA is this (click to enlarge):


So what we have is an IPCC organisation whose competence has been called into question and that peddles claims unsupported by evidence or peer review, being used as a crutch by the UK government to justify an advert littered with visual deceptions and verbal falsehoods.  The public is ill served by such a mendacious approach and the credibility of the ASA will now be damaged as a result too.  Everything this government touches results in the destruction of something.  This is just the latest example.

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1 Response to “ASA rejects complaints about alarmist CO2 advert”


  1. 1 JohnRS 14/03/2010 at 3:33 pm

    Sounds like the ASA needs to be on the list for a change of leadership and all senior management, or possibly complete closedown, after the election. If they can’t tell the difference between fact and fiction they are really no use in their role.


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