The fall of the Rusbridger Empire draws closer, as evidenced by the news that the insipid Guardian is to scrap its film and music supplement and reduce its sport supplement to just two days per week, while also reducing the number of pages in the paper itself.
The Barclay Brother Beano also reports that with the Guardian making losses of over £40 million per annum, an attempt to coax a number of its hacks into voluntary redundancy has failed and compulsory job losses are now on the way. Small wonder the Guardian Media Group (GMG) uses hedge funds to make money while railing against them in print, and employs tax avoidance measures in its own interest while lambasting others for doing the same.
Last week the Audit Bureau of Circulations figures for national newspapers for November was reported in the Press Gazette. It shows that newspapers continue their decline as readers turn away from them in increasing numbers.
The average drop in year on year average circulation figures across the dailies was 10.7% although the Independent’s huge drop is largely offset by transferring bulk circulation to its ‘i’ paper. When that is taken into consideration one can see the biggest loser in the circulation war is the Guardian. It comes as little surprise that GMG has even considered scrapping the print version of the paper and going exclusively online.
If public sector job advertising was taken away from the Guardian and moved to a dedicated online facility the taxpayer would not only save money, Rusbridger’s beast would cease to be fed. Then even its online future would be in doubt. We can but hope, but we will not hold our breath.
While we are on the subject, again it is worth reminding ourselves of the disproportionate influence the Guardian wields at the BBC. Day in, day out, when a BBC programme wants media analysis or opinion on any given topic it turns to the hacks from Rusbridger Towers to hold forth from their left leaning, internationalist standpoint more than from any other outlet. This despite the Guardian having a circulation smaller that the Daily Star and even the Daily Record.
The greater the number of readers turning away from the Guardian, the greater the number of BBC appearances as talking heads. The incestuous links spawned from shared ideology are there for all to see.