For those UKIP supporters who hold Nigel Farage in high esteem and hurl brickbats in the general direction of this blog (which supports most of the UKIP policy platform, such as it is) when deference is not forthcoming for the blessed Nigel, a poll by YouGov for The Times will not make happy reading.
The format follows the favourable/unfavourable methodology used in the US in identifying whether voters have a positive or negative view of political leaders. The question asked was, ‘Generally speaking, do you have a positive or negative opinion of the following people?’ The responses (as displayed on Politicalbetting.com) were:
In addition to the personal ratings shown above, 36% or respondents said they would never consider voting for UKIP, which is more than the 33% who would never consider voting Conservative, 32% against the Lib Dems and 23% against Labour. This means for UKIP that Farage is more unpopular than his party.
The message looks pretty clear. If UKIP are basing a strategy to build more support on the back of a Farage personality blitz, they are going in the wrong direction. Farage is not the electoral asset his fans think he is.